WIN Creative NYC | 2015 – Present
Founder & Creative Director
Leverage design skills to create brand identities, packaging, and marketing collateral for various clients from startups to corporate businesses. Delegate tasks to the designers and provide counsel on all aspects of the project. Manage multiple concurrent projects, consistently meeting and exceeding project completion milestones. Most clients include real estate agencies, education partners, entertainment industry, apparel & accessories, home furnishing, and children products companies. List of clients include Douglas Elliman, Basic Resources, USA Legwear Company, Prima Designs, LifeStyle Media Company, Amiee Lynn Inc, and Park B Smith Ltd.
ABC Carpet & Home | 2016 – 2018
Senior Marketing Designer
Developed concepts of driven designs for sale campaigns that meet project goals. Researched marketing trends, created strategic marketing designs to increase sale on both traditional and digital platforms. Worked closely with marketing director and delegated tasks to a team of designers while ensuring all deadlines are met.
GEMS Education Americas | 2013 – 2015
Senior Graphic Designer
Engaged in designing multiple pieces of marketing collateral in support of Marketing Department. Developed unique ad campaign identities within the company for various events. Created digital assets for websites, mobile marketing, and career & recruitment sites.
Delta Enterprise Corp | 2010 – 2013
Fulfilled a critical role in developing layout designs for packaging and instruction manuals, with a focus on creating images of babygear products, illustrated line drawings for products, and the composition of manuals. Oversaw the effective management of photo shoots and post-production.
Time Inc. This Old House | 2008 – 2009
Assistant Graphic Designer
Provided key support to the Art Director and designers in the creation of layout designs. Managed a Digital Asset Management System, detailed research and selection of images appropriate for each project. Performed image manipulation and color correction to align work to corporate standards of presentation and quality.
BFA in Graphic Designs & Multimedia
The City University of New York | Class of 2009
Diploma in Electronics Engineering
Temasek Polytechnic of Singapore | Class of 2003
Brand Identity, Marketing Collaterals, Packaging Design, Product Labels, Editorial Design, Visual Design, Social Media, Digital Publishing, Product Photography, Photo Retouching, Image Manipulation, User Interface Design, Typography, Illustration and CAD drawings.
Photoshop, InDesign, Illustrator, Dreamweaver, Muse, Experience Design, HTML & CSS, Adobe Xd, Wordpress, Sketch, Keynote, and Microsoft Office.